Elevate Your Passion is a celebration of who we are as individuals and the pursuits that drive us to live a bigger life!
Whether you are a professional athlete, a weekend warrior, or getting outside for a cause that means the most to you...we get it. We created an entire company around it!
We are the cold refreshing beer when you crave it, the awesome apparel when you want to express it, and the connected community when you want to share it.Learn More
The intent of our apparel and merchandise is the same as the rest of our products...take part in celebrating your passions! Great beer is only one facet of our company and great apparel offerings is a large part of who we are. Check it out!Show Me More
Our community is our company! While we call Arizona home, our vibe will reach far and wide to those that expect more! We support many outdoor events that bring our passions together. We will begin to build a community to connect the worlds we love. Be on the lookout for Elevate Your Passion in your community.Learn More
We are a beer brand and the outdoor lifestyle is our passion! Our Xtra Pale Ale (XPA) is meant to be a celebration of our brand. We created a beer that is brewed without sacrifice and meant to withstand the test of time. We won't brew a trendy high-octane beer, nor do we plan to create numerous beers to satisfy every beer drinker...quality and drinkability is paramount!
Our XPA is brewed to always coincide with your outdoor pursuits. When the seasons and your gear change your beer doesn't have to...we'll be right there with the migration of your passions!
Do what you do, drink what we brew!Show me more